Talent Development & Organisation
LEGO's view
Julia Goldin is one of the most senior marketing leaders at LEGO and as such is responsible for developing a team tasked with building the brand's product portfolio and experience. At a CMO Growth Council event in her London office, Julia explained just how critical marketing remains for brands who want to drive growth and outlined ten key skills all great future marketing leaders need to develop.
Julia Goldin
CMO | LEGO
As Chief Marketing Officer, Julia Goldin is responsible for leading and inspiring the creation of LEGO® play experiences which excite and educate kids. Julia’s talented team is responsible for developing the product portfolio and experience, as well as marketing and building the brand through content, communication and digital channels.
Julia is responsible for product development, marketing, research and insights, licensing, partnerships, and The LEGO Group’s in-house creative agency.
Prior to joining the LEGO Group in 2014, Julia was Global Chief Marketing Officer at Revlon. She also had a 13-year career with The Coca-Cola Company, where she held several senior global and regional marketing roles, including Division Marketing Director of Northwest Europe and deputy Chief Marketing Officer of Japan.
Julia holds an MBA in International Marketing and Finance from the University of Chicago Graduate School of Business.
The key skills for today's modern marketer
In an exclusive interview after the event, Julia outlined what skills she thinks people need to become great marketers:
1. Be obsessed with your audience
2. Know how to build a brand with purpose
3. Embrace creativity and magic
4. Imagine things that don't exist today
5. Learn how to market in a digital work
6. Use data and analytics in a practical way
7. Showcase strategic thinking
8. Demonstrate business acumen
9. Have the ability to integrate across an organisation
10. Drive and lead change
PLEDGE YOUR COMMITMENT TO GLOBAL GROWTH
The outcomes Cannes Lions and the ANA are pursuing are growth and value for the global industry and for society. As a brand marketer, how will you drive growth? Let us know your first and second priorities by checking off the two working groups you will commit to supporting.
Next issue we'll be covering Brand Innovation, Creativity, & Experience.
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