Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School. He joined LBS in 1976 after an early career at IBM and has published widely on management, marketing and media.

Patrick is also former Chairman of Which?, Europe’s largest consumer organisation; an Honorary Fellow of The Marketing Society; a Patron of The Market Research Society; and an experienced expert witness in international commercial, tax and competition cases.

He has been involved in two successful business start-ups: the online market research company Research Now (sold to e-Rewards in 2009) and the online brand community specialist Verve.

In his interview, Patrick Barwisee explores why marketing teams should start calling themselves the "growth" department and what we can all do right now to make sure we're attracting the right marketing talent.

The outcomes Cannes Lions and the ANA are pursuing are growth and value for the global industry and for society. As a brand marketer, how will you drive growth? Let us know your first and second priorities by checking off the two working groups you will commit to supporting.

Next issue we'll be covering Marketing Creativity & Innovation.

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We really hope you’re enjoying the third issue of the CMO Growth Council Digest. We’d really appreciate a couple of minutes of your time to let us know what you think, any other information you’d like to see and how we could improve our content.