Talent Development & Organisation
Procter & Gamble's view
Sirma Umur is the Global Brand Building Vice President at P&G. Following a CMO Growth Council event at the LEGO offices she explained just how critical well-\defined brand purpose is not only for delivering growth but also for retaining and attracting the best marketing talent.
"We need people who can operate in the digital world - people who understand data. But at the same time we need to integrate these people with those who really understand our consumers"
Sirma Umur, Global Brand Building Vice President, P&G
We need marketers who are comfortable with change
Our next interview features Sirma as she dives into what happens when brands stand for something and how this can have a positive impact on both sales and talent retention.
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Next issue we'll be covering Marketing Creativity & Innovation.
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