As an all-round marketeer with 15-plus years of experience in B2B high-tech marketing, Mark sees it as his personal mission to successfully combine technology, innovation and marketing. The transformation of ideas into tangible realistic choices supports the core of this mission. He’s committed to staying in line with strategy without losing sight of quality.

He shares his passion, energy and enthusiasm with professional colleagues, as well as doing his level best to inspire them to grow. His specialities are strategic planning, the implementation of result-oriented initiatives and the initiation of improvements.

As a Vice President of Marketing he is privileged to be so close to the front line of the development of innovative software solutions and applies them directly to his own work’.

According to Mark, marketers need to work hard to dispel a common misconception within many organisations that anyone can "do the marketing". In this video interview he points to the CMO Growth Council as a great way to combine the voices of marketing leaders and "better claim our space at the table".

The outcomes Cannes Lions and the ANA are pursuing are growth and value for the global industry and for society. As a brand marketer, how will you drive growth? Let us know your first and second priorities by checking off the two working groups you will commit to supporting.

Next issue we'll be covering Marketing Creativity & Innovation.

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We really hope you’re enjoying the third issue of the CMO Growth Council Digest. We’d really appreciate a couple of minutes of your time to let us know what you think, any other information you’d like to see and how we could improve our content.